Starbucks Analysis Assignment Example | Topics and Well Written Essays - 750 words

Starbucks Analysis - Assignment ExampleIn addition, the products of Starbucks argon of high quality (Company spotlight Starbucks 2010, p. 30). This is because Starbucks has been focusing to give its customers the best coffee and is not willing to via media the quality. Notably, Starbucks also enjoys strategic locations and has an aesthetic appeal of its stores. This enables Starbucks to be accessible to customers from premium locations, high traffic regions, occasion buildings, and other countries with potential customers (Michelli 2007, p. 58). This enables Starbucks to take advantage of prime markets easily because of the design of the stores and the strategic location, presenting the customers with a aim of convenience.The company has an effective human resource management team and strategies. This explains why its employees ar highly conditioned and retained or long periods. The fact that Starbucks has social responsibility initiatives has led to goodwill among its customers , promoting the companys sales. Lately, Starbucks has launched a diverse product mix, which will serve to satisfy the needs of different customers and is an outstanding strength. expenditure noting is the fact that many customers of the Starbucks Company exhibit loyalty to the brand and have been regular customers for over 20 years. Moreover, Starbucks has also embraced technology and introduced mobile through its partnership with the Apple Company. The App makes use of either android or Apple software and contributes to the companys growth (Senatore, Yang, & Wing 2011, p. 41).One of the notable weaknesses of the Starbucks Company is that its products are expensive. In the effort to give a unique Starbuckss experience, Starbucks products are premium and may wish customers in the developing world. Worth noting is the fact that Starbucks has established numerous stores in certain regions leading to overcrowding. This in conclusion leads to self-cannibalization (Starbucks Corporatio n 2014, p. 15).